Being a great medical writer or editor isn’t enough to build a successful freelance business. Finding clients is a separate skill—and one most of us were never taught.
Freelance Flow is a 12-month coaching program for freelance medical writers and editors who want to build a stable, sustainable business.
You’ll develop the marketing skills, tools, and habits you need to identify the right clients, communicate your value clearly, build relationships, and market your business consistently.
You won’t follow a one-size-fits-all formula. We’ll build a marketing approach around your experience, strengths, goals, and the type of freelance business you want.
Like medical writing and editing, marketing improves with practice, guidance, and feedback.
Throughout the year, you’ll learn how to:
Instead of wondering what to do next, you’ll have a practical marketing system that guides your decisions.
Over the course of the year, you’ll build a marketing foundation you can continue using as your freelance business evolves.
Clarify the work you want to do and identify the clients most likely to value your education, experience, and expertise.
Define the services you offer and learn to communicate the problems you solve and the value you bring to clients.
Develop clear, authentic marketing messages that focus on what matters to prospective clients.
Strengthen your LinkedIn profile and website so clients can quickly understand who you help and what you offer.
Learn how to build genuine relationships, stay connected with your network, and remain visible to people who may hire or refer you.
Learn how to identify prospective clients and introduce yourself with concise, professional outreach that focuses on their needs.
Create realistic marketing habits you can maintain even when you’re busy with client projects.
By the end of the program, you’ll have a personalized marketing system instead of wondering what you should do next.
“Lori provided so much value it just blows me away. Her honesty and insights have helped me refine my message and showcase my work in a way that feels authentic and true to who I am.”
“I tried for years to figure out marketing. During Freelance Flow, I got the help I needed to make my marketing effective and efficient.”
No two freelance businesses are alike.
You may be preparing to find your first clients, trying to turn occasional freelance work into a sustainable business, or already freelancing successfully but wanting better clients, a different specialty, or more consistent marketing.
That’s why Freelance Flow combines a structured marketing framework with individualized coaching and feedback.
We’ll start by looking at your experience, strengths, interests, current marketing, and goals. Then we’ll develop a practical marketing action plan for your business.
As your business changes, your marketing can change with it.
Throughout the 12-month program, you’ll receive:
The goal isn’t simply to complete assignments. It’s to make effective, consistent marketing part of how you run your freelance business.
Freelance Flow is designed for medical writers and editors who have the background and skills needed to succeed in their field and want help building their businesses.
It can help if you’re:
Freelance Flow only works for freelancers who are willing to invest time in their businesses and consistently put what they learn into practice.
You can learn marketing strategies relatively quickly. Building a strong freelance business takes longer.
I created Freelance Flow because I saw what happened after freelancers completed my shorter marketing courses. They learned what to do and left motivated to do it.
Then client work got busy.
Marketing moved to the bottom of the list.
Freelance Flow gives you the time, structure, coaching, and accountability to keep going. Instead of learning about marketing and then being left to implement it on your own, you’ll have support while you put each part of your marketing system into practice.
Small, consistent steps add up—and the marketing skills and habits you develop can support your business for years to come.
Every freelance business is different, so the first step is a free 30-minute virtual coaching session.
We’ll talk about where your business is now, the marketing challenges you’re facing, and what you’d like to accomplish. After our conversation, I’ll send you a brief written report with recommendations and ideas for strengthening your marketing.
If Freelance Flow appears to be a good fit, I’ll also provide more information about the program so you can decide whether you’d like to move forward.
There’s no obligation to enroll.
If you’re ready to invest time and effort into growing your business, I’d love to learn more about your goals and explore whether I can help.
